I believe everyone deserves to love their life AND make a difference in the world.

Our society’s powers (and the patriarchy, let’s be real!) want you to feel small and play it safe.

If I have this, I can’t have that.

  • If my work is fulfilling and impactful, there’s no way I could make great money doing it

  • If I take a risk and start my own business or non-profit, I can’t be rested, relaxed, and regulated too

  • If I have a lot of competition, there couldn’t possibly be room for me to succeed

  • If others are working on these causes, they don’t need me

NOPE 🙅🏻‍♀️ Here’s what I think instead: There is space for you in this world. There is space for your talents, your success, your healing, your body, and your joy.

You are worthy of all these things, and it freaking lights me up when my clients feel confident, comfortable, and successful with solid messaging, branding, and websites behind their businesses and organizations.

Kristina sits on a fizzy white couch with one arm draped over the couch's backrest, smiling directly into the camera.

WHO AM I?

Now, through my business as a brand designer, strategist, and writer, I am honoured and humbled to use my talent to help solo biz owners and small non-profits develop their brand, build their confidence, and tell their story.

My approach is rooted in simplicity, storytelling, and emotion, heavily influenced by my time working on a BSc in Biology and English and the decade I’ve spent working in design, communications, and public education for non-profits.

From working with a First Nation to reimagine their website to writing conservation campaigns or explaining how to make a square bubble during a kids science show, I’ve done a lot!

Hi! I’m Kristina, a designer and strategist with +10 years working for non-profits

  • Learning how to canter with a horse when I was 6 years old (tie: eating birthday cake) 🏇🏼🎂

    What’s one of your earliest recollections of happiness?

  • INFJ (or "the advocate") 🌱

    What’s your personality type?

  • My two little cats (they're sisters!) 🐈 🐈

    Tell us about someone that adds light to your life.

  • Sushi, chai lattes, and 4 cheese egg bites 🍱 ☕ 🍳

    If you had to eat three foods for the rest of your life, what would they be?

  • Reading! I usually go for romantasies—ACOTAR or Fourth Wing, anyone?!—or non-fiction about finance or wellness 📚

    What’s your favourite way to spend free time?

  • A fresh set of press-on nails 💅

    What’s one thing that would instantly brighten a gloomy day?

  • I can do all sorts of flips, twists and tricks with a hula hoop! It's SO fun! 🪩

    What’s an unusual talent of yours?

  • Singing and dance classes. I am expressive and a performer at heart and I would love to get better at both 🎙️💃🏻

    What’s something you want to try soon?

  • I regularly play video games! Final Fantasy is a particular fave 🎮

    Tell us something unexpected about you.

Kristina and Abbey embrace. Kristina is faced toward the camera smiling, while Abbey has her back turned to the viewer.

WHAT AM I LIKE?

Joyful, confident, and empathetic—that’s me!

If you talked to my friends or past clients, that’s how they’d describe me. I try my best to choose happiness every single day, and that trickles into how I interact with my community and my clients.

They’d also say that I am excellent at getting to the heart of what someone wants to say, and expressing that through design and words.

I see language, colour, and design as one of humanity’s greatest gifts—when paired together, they give us a rainbow of nuance that can convey exactly who we are, why we’re here, and how we’re able to help others.

Ready to level up your brand, messaging, and website?