Charity Shift
Fundraising coaching for non-profitsCharity Shift is a small business that provides coaching to organizations so they can fundraise more money for the causes they care about.
Services: moodboarding, visual brand, collateral design
“I really appreciated Kristina’s care and detail with my rebrand - she took the time to understand me as a person and how I want my business to be seen. And, beyond the actual work, working with her was FUN!
I can see that she really puts her heart into her work and wants her clients to put their best image forward. I would recommend her to anyone!”
Sara Hoshooley, Founder
When we first connected, Charity Shift was just 2 years old — and while her current brand felt like a good start, Sara, their founder, knew it was time to elevate her brand.
Our goal was for Charity Shift’s brand to attract high-ticket clients and resonate with Sara’s main audience: senior leaders (often women) in small-to-medium non-profits across Canada.
The resulting brand was approachable and no-nonsense, reflecting Sara’s approach to coaching without feeling stuffy, cold, or overly corporate. To give Charity Shift a modern feel, the logo is sleek, flat, and geometric, including a round, Futura-inspired logotype and a circular silhouette mark. The mark depicts an organization’s path forward, built by making small yet impactful shifts in how they fundraise.
Welcoming, modest,
uncomplicated
BRAND PERSONALITY
