Cocktails for the Climate
Climate action fundraising eventsCocktails for the Climate (C4C) is a grassroots initiative turning the tide on climate change. Through their evening cocktail events, they bring people together to spark conversation and action for nature, climate, and our environment. All cocktail sales are matched and donated to charities like Carbon 180.
Services: creative direction, visual brand, collateral design
Our goal was to make sure that the their brand appealed to multiple audiences, including Canadian philanthropists and everyday citizens passionate about our changing climate. We also wanted the brand to feel credible—allowing them to charge higher cocktail prices to raise the most money possible.
The brand truly mixes business with pleasure, using a dark, opulent blue and a confident, electric shade of green. The cursive, lowercase typeface keeps the logo and type system feeling sociable and lively, exemplifying the tone set at C4C’s evening cocktail events. And, of course, custom-made swashes add an air of prestige and build a sense of coziness.
Energetic, spirited, suave
BRAND PERSONALITY
