Piazza Rosa
Leadership & Resilience Coaching Piazza Rosa specializes in nervous system regulation and stress management training for changemakers, helping them build their own resilience and capacity to dream and embody new futures.
Services: creative direction, visual brand, website copyediting, website design, collateral design, brand photography support
“When I first saw the website with my new brand on it, I was glowing! This was the moment where I knew my business was not just an idea, but a reality.
Kristina brought my story and my passion to fruition through all of the brand’s elements. I felt so seen and empowered by her, and now I feel confident and professional in sharing my brand with the world.”
Abbey Piazza, Founder
The company’s founder, Abbey, needed a visual brand that attracted her target audience: HR professionals and senior leaders who believe in somatic approaches to wellness. Because Abbey is the face of her business, it was also important that she felt rooted in her brand and its story.
Piazza Rosa’s brand was heavily inspired by the flora, colours, and culture of Sicily. The logomark features a tall serif typeface—mirroring Sicilian Baroque architecture—and three hand-drawn Rosa canina that climb upwards, showing how, through regulating, one can bloom as an agent of change in the world.
Warm, soothing, grounded,
at ease, spacious
BRAND PERSONALITY
